McLaren 570GT ‘XP Green’ by MSO revealed

McLaren Special Operations (MSOhas created a limited-run collection of six special 570GT sports cars, finished in traditional British automotive colours.

Commissioned for Europe and the UK, the latest set of 570GTs by MSO are painted in ‘XP Green’, the same hue used on the 1997 McLaren F1 XP GT Longtail FIA homologation car – we’ll get to that later.

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Inside (above), the special-edition 570GT features a Saddle Tan leather trim throughout the cabin, accented by green leather inserts and contrasting green stitching. Other unique features include a dedication plaque mounted on the centre tunnel, identifying each vehicle as one of six in the collection.

The Saddle Tan also extends to the exterior, adorning the pinstripes on the front splitter, side skirts and rear diffuser, along with a stripe on each door that runs towards the rear from a Union Jack emblem finished in silver-grey.

Other special touches include MSO Black exterior components – the front splitter, door handles, side air intakes, side skirts, rear bumper, diffuser and spoiler, that all are usually finished in Dark Palladium or body colour.

“Any McLaren is a very special vehicle, but we are also seeing an increasing number of buyers expressing a desire to personalise their cars with additional features and options as well as colour and trim choices outside of the core specification offered,” said Jolyon Nash, executive director of global sales and marketing for McLaren Automotive.

“As well as making it possible for individual McLaren owners to have exactly the McLaren they want, McLaren Special Operations will continue to create limited-volume collections such as these six 570GT models in XP Green, to further extend customer choice.”

Like the standard car, the 570GT XP Green special is powered by a mid-mounted 3.8-litre twin-turbo V8, developing 420kW of power and 600Nm of torque.

Drive is sent to the rear wheels via a seven-speed dual-clutch transmission. McLaren claims the standard 570GT can sprint from 0-100km/h in just 3.4 seconds, in its way to a top speed of 328km/h.

Inspiring the special 570GT collection is the McLaren F1 XP GT (above), which was the original road-going prototype built to satisfy the homologation requirements of the FIA so that McLaren could enter the F1 ‘Longtail’ GT racing car into motorsport championships.

The eye-catching bottle green exterior paint of the prototype is now known as ‘XP Green’ for bespoke projects by MSO.

Opting for the 570GT XP Green by MSO adds 21,000 pounds ($35,653) to the base car, which obviously depends on the specification chosen by the customer.

As a guide, the vehicle pictured features the GT Upgrade Pack – vehicle lift kit, rear-view camera, Bowers & Wilkins audio system and car cover – along with ‘Stealth’ five-spoke forged alloy wheels and the ‘By McLaren Designer’ interior, contributing to a price of 188,567 pounds ($320,149).

Australia

While the 570GT XP Green by MSO has so far been confirmed for owners in the UK, Germany and the Netherlands, McLaren’s local division is currently looking into local prospects for the strictly-limited version of its sports car.

The 570GT starts at $406,800 plus on-road costs in Australia, so you could expect the XP Green special to surpass the mid- to high-$400k mark – potentially nudging $500,000 depending on options.

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How to Create a Pillar Page

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too.

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You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete.

In this blog post, we’ll dive into everything you need to know about pillar pages — how they fit into the new topic cluster strategy we’re advocating, what they can achieve for your blog’s results, and how to actually create one.

What Is a Pillar Page?

Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information.

These unique blog posts or site pages are comprehensive guides to a particular topic you’re trying to rank for in search. So, where you might have 20 different blog posts about different aspects of using Instagram in your marketing, a pillar page is an overview guide to all aspects of a particular topic. Then, all of the different blog posts about different aspects of Instagram marketing link back to the pillar page to show readers a route to learn everything they need to know.

By creating pillar pages, you can organize your site architecture to help visitors get answers to their questions and quickly and easily as possible. And that’s more important than ever — because the way people are searching for content is changing.

(But before we dive into why creating pillar pages is so important, learn more about how to define a pillar page in this blog post.)

Why Create Pillar Pages

Like we said before, the way people search for information has changed, and pillar pages are part of the topic cluster model that help your content strategy adapt to this change — and, hopefully, rank higher in search.

Thanks to voice search devices like Siri, Cortana, and Alexa, search queries are becoming longer and more conversational.In fact, 64% of searches are made up of four words or more, and 20% of Google searches are now conducted via voice. So instead of typing into a search bar “how to use Instagram,” you might instead ask your device, “what’s the best way to use hashtags on Instagram?”

Additionally, Google’s search algorithm is doing a better job at providing the exact information searchers are looking for through the mountains of content out there, thanks to advances in machine-learning and semantic search. Google is even better at understanding exactly what you mean when you type in a query and serving results that best answer that question.

And due to these changes, it’s important to organize your blog according to topic clusters — where one topic is anchored by a comprehensive pillar page that links to more in-depth blog posts about specific aspects of that topic.

That way, your pillar page will start ranking in search for the particular topic you’re focusing on, which will help other blog posts rank as well — the expression “the rising tide lifts all ships” applies here. Instead of writing blog post after blog post focusing on different keyword variations of the same topic, you’ll have an organized site infrastructure made up of one pillar page and specific, in-depth blog posts that address content gaps about the topics.

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don’t compete with each other for the same long-tail keyword — because they’re all ranking for the same broader topic.

To visualize what this new model looks like, here’s what HubSpot’s blog infrastructure used to look like:

Old structure-2.png

And here’s what our blog looks like now, using the topic cluster strategy:

New structure-2.png

We know it’s tough to think about keywords differently — after years of creating blog content dedicated to ranking for specific long-tail keywords, we feel your pain. This strategy doesn’t advocate for the abandonment of keywords as a strategy — it just calls for focus on topics so you can choose the keywords you base blog posts on more effectively.

(Psst — you can read more about this in our in-depth research report about topic clusters.)

How to Create a Pillar Page

Now that you understand all about pillar pages — and why you should be creating them — here are the key steps to creating a successful one.

1) Choose a topic.

The first step in this process is focusing on topics, and not keywords. At least at first.

Determine who your audience is using buyer persona research, and figure out what they’re searching for, which will determine how broad to make your pillar page. You want the topic of a pillar page to be broad enough to write a pillar page and come up with several more specific keywords related to the broader topic.

In our case using the earlier example, “social media” was too broad of a topic, but “Instagram marketing” is sufficient to create a pillar page and 20-30 related blog posts — HubSpot’s gut-check number for determining if a topic is broad enough.

2) Write (or designate) a pillar page.

Now, it’s time to make your pillar page. You might already have a comprehensive blog post that you can adapt into a pillar page, or you might need to write a comprehensive guide to your topic from scratch. Either way, there are a few key elements HubSpot Staff Writer Aja Frost suggests you include:

  • A definition of the topic or term you’re covering somewhere in the first section
  • A bulleted or numbered table of contents
  • A more specific topic-related keyword in each of your subheadings
  • Content that provides an overview (but not an exhaustive one) of the subtopics discussed on the pillar page (those will make up new blog posts later)

3) Choose keywords.

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Once you’ve nailed down your pillar page, it’s time to do some good old-fashioned keyword research — within the bigger umbrella of the specific topic you’re targeting. Choose keywords with a lot of search volume that cover different aspects of the topic, and use those to build your working titles.

4) Start writing.

Mini design ‘needs to progress’, no larger models planned

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Mini says that it has stepped out of the ‘retro’ design philosophy and is embarking on a new era of design that will see the brand progress with a new distinct flavour that still maintains the core DNA of the brand’s iconic styling.

Speaking to the Australian media at the Frankfurt motor show last week, the senior vice president of Mini, Sebastian Mackensen, said that with the appointment of a new head of design, the company is embarking on a new design challenge, one which remains critical to the brand as the styling of its vehicles are hugely important to its customer base.

“The design is of utmost importance because Mini is a lifestyle brand,” Mackensen said.

“I don’t like that word too much… but in the meaning of that word it is a lifestyle brand you don’t buy transportation, if you purchase a Mini if you want to drive from A to B, you can buy many different vehicles if you want to do that for smaller cost… so if you drive a Mini you buy emotion and driving fun and you also buy a certain statement and belonging to a brand, and part of that brand statement is not just the heritage and history of the brand but clearly as well the design.”


Above: Mini Electric Concept

According to Mackensen, changes coming to the brand will be noticeable however even a six-year-old child should be able to tell what is a new Mini from having been able to identify the current and older vehicles.

“If he wouldn’t see a Mini driving around a corner and wouldn’t say a Mini, we would’ve made a mistake in the design but that doesn’t mean a Mini needs to look the same for 20 years in a row, that’s a fine line and I think we need to progress, every brand every design needs to progress but you need to have certain anchor points and staples that you shouldn’t play with.”

As of this month, Mini has appointed Oliver Heilmer as its new head of design, having taken over from the previous boss Anders Warming who set off to design for the reborn Borgward marque.

“He is now on board to bring that new spark, so you have development but clearly inside the family design language of Mini.”


Above, Top: Mini John Cooper Works GP Concept

Meanwhile, any plans of Mini creating a larger model in the future appear to have been shelved, with the brand focusing on its core models and even further reducing its model range going forward.

“We have no plans to stretch that further right now… We have reduced actually the complexity of the portfolio in recent years, because the Mini Paceman, the Roadster and the Coupe didn’t get successor models and we are happy with that decision because it’s the niche of the niche.”

Mackensen admitted that whilst markets such as Australia may be able to absorb large Mini models, it’s still not on the brand’s agenda.

“When we go into size, you might be able to absorb a bigger Mini but we have no plan to do a bigger mini beyond a Countryman.”


Above: Mini Countryman

Changes to the Mini design philosophy under Heilmer will become more apparent and visible with upcoming concept vehicles and future models.

Turn 10 Studios details Forza Motorsport 7’s 4K graphics


Microsoft figures we all have a race car driver in us, and so it is fitting that Forza Motorsport 7 is the flagship title for the Xbox One X, Windows 10, and Xbox One gaming machines this fall. The game represents the high-end of racing graphics on Microsoft’s platforms and features more than 700 cars and 30 racing environments.
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On the Xbox One X and Windows, the new Forza will run in 4K resolutions with high dynamic range (HDR) lighting at 60 frames per second. The racer debuts on October 3 (or September 29 for Ultimate Edition buyers), and it will feature crossplay between Windows 10 and Xbox One players. A lot of fans have been waiting for this, since Forza Motorsport 6 debuted in 2015 and Forza Horizon 3 launched in 2016.

Microsoft said about 5.3 million people already play Forza games online each month, making it one of the largest racing communities in the world. As of December 2016, the Forza franchise exceeded $1 billion in retail sales with more than 14 million unique players involved in the Forza community on Xbox One and Windows 10 PCs. It also features 15 different “voices of motorsport,” such as professional race car drivers Josef Newgarden, Tanner Foust, and Ken Block.

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The game carries with it a big responsibility, and the developers at Microsoft’s Turn 10 Studios have shouldered it since 2001. John Wendl, content director at Turn 10, has been there from the beginning. I played a preview of the game and talked to him about 4K racing at a Microsoft preview event.

Here’s an edited transcript of our interview.

Above: John Wendl, content director for Forza Motorsport 7 at Turn 10 Studios.

Image Credit: Dean Takahashi

GamesBeat: I played three races in the preview. Is that the progression of the first events?

Wendl: It’s really just an introduction to the game. That’s what we call our initial experience. With more than 700 cars, we’re trying to give players a taste of the wide variety of cars in the game before we turn them loose in the career. After those first three races, you start your career in the Forza Driver’s Cup.

GamesBeat: I saw a lot of rain.

Wendl: We have a fully dynamic weather system now. It may start dry. You might go through a violent thunderstorm, and it may dry out again. In Forza 6 we had puddles that were physically based, meaning you could drive through them and they’d affect the handling of your car. Now those may form, grow, shrink over the course of the race.

Every lap, coming into that corner, it may be different. There may be a puddle that wasn’t there before. It may be bigger or it may have gone away. It changes your driving strategy over the course of the race. Every time you go to that track it’ll be different — different time of day, different weather conditions, different time of year potentially. That all affects how it looks and how it drivers.

GamesBeat: The driver bodies and animations are new. What would somebody notice about them?

Wendl: We’re rendering them with as much detail as the car itself. We have both men and women drivers now. They’re fully customizable. We have more than 300 pieces of unique race gear, spanning decades of motorsport history and pop culture. I don’t know if you had a chance to thumb through some of them, but it has everything from tuxedos to Master Chief to various different themes in there. Chain mail, mummies, astronauts all kinds of stuff.

Those will be available as you play through the game, as well as in prize crates, which is a new mechanic we have. You can find mods and driver gear and other things as you work your way through the Driver’s Cup. We’ve never had a character outside the car in a motorsport title before. Now the driver is out there with the car.

Above: Forza models human drivers for the first time.

Image Credit: Microsoft

GamesBeat: In some views you’ll see the character. Do the drivers have physics as well?

Wendl: They do. We’ve put in a dynamic driver IK system, which is very different than how it used to work before. They used to have animations, but now it’s a full IK rig that holds onto the wheel. They’ll shift accurately. When the car gets hit you’ll see them react and bounce around inside the car.

GamesBeat: What do you notice as far as the difference 4K creates in the final product?

Wendl: There’s a lot of stuff. We were authored and engineered from the ground up for 4K. We reauthored everything. In a driving game, I notice two things. One is you spend a lot of time looking way down the road. That’s when resolution tends to help you the most. I find that I can drive better in 4K, because I get so much crisp detail in the distance, where I’m trying to look at 200 miles an hour.

The other thing I notice is how vibrant the image is. A lot of people speak to the detail, but if you think about it, a screen is made up of a bunch of pixels, and between those pixels is black space. In a 4K image, one of the things you’ll notice is from this distance, where it may be harder to make out the really fine detail, is the image vibrancy. HDR and 4K work hand in hand to allow us to have wider contrast rations than we used to, which gives the image a natural, vibrant look. We’re able to capture sunlight more accurately. It feels more immersive.

Above: Forza Motorsport 7 is the flagship game for the debut of the Xbox One X.

Image Credit: Microsoft

GamesBeat: How big is this project as far as people and time you had to invest in it?

Wendl: It’s massive. We have a ton of content, more than 700 cars. They all have Forza Vista levels of interaction and detail. More than 30 tracks, but with the dynamic weather system really no two races are the same. The Forza Driver’s Cup has six different series, and we expect it to take players between 60 and 80 hours to complete. It’s been more than two years.

Plus, it builds on the success and technology of previous titles. This is our seventh version. I’ve been with the studio since the beginning, almost 16 years now. The Forza Tech engine continues to improve. We’re shipping on three platforms: Xbox One S, the X, and Windows 10 PCs. We’ve leveraged some of the work that was done on Forza Horizon 3, bringing over the dynamic HDR skies, but we’re taking it a step further and using those skies to actually light the car in a system we’re calling dynamic IBL, image-based lighting. We’re constantly taking things we’ve done before, improving them, and incorporating them, plus adding new features as well.

GamesBeat: Forza is the flagship title for the Xbox One X. How’s that feel?

Wendl: It’s a great position to be in. We welcome the challenge to really embrace 4K. The One X is such a powerful box. When we first brought our engine over to the Xbox One X, even after we rendered at native 4K resolution, HDR and 60 frames per second, we still had a 30 percent surplus on the GPU. We’ve been trying to figure out how best to spend that power with visual effects and lighting.

Windows, I believe, is a real opportunity for motorsport. There’s a huge sim racing audience on PC. We’ve done a lot to surprise and delight that audience. We’re supporting every fan-requested wheel on the market, a ton of different peripherals. You can even plug in a PlayStation Dual Shock controller on your PC and play it that way if you want. We support 21 by 9 aspect ratio, which PC gamers told us was important, as well as a really wide range of specs – everything from high-end gaming rigs down to an i5 processor in a Surface Book.

GamesBeat: What was the most requested thing there?

Wendl: The wheel support and 21-by-9 aspect ratio were the two biggest requested features. And then, of course, wanting it to run on their machines. We continue to expand the range of machines our game can run on. We’ll have a demo with a benchmark mode, so people can download the demo, play it, and get a sense of how the game is going to run on their machine before they go ahead and make the purchase.

Above: Forza Motorsport 7 debuts on the Xbox One and Microsoft Windows on October 3.

Image Credit: Microsoft

GamesBeat: Where would people go to find a big simulation rig like the ones you’ve shown off at E3?

Wendl: We put instructions for that on forzamotorsport.net, the rig we’ve taken to different trade shows. It’s a bunch of components to make up the sound system, the motion rig, the framing, and the TV and stuff like that. You can find the specs on our community site.

GamesBeat: You think a certain number of gamers will really go and do that?

Wendl: There’s not a ton, but they’re certainly out there. They’ve built these huge impressive rigs. In some cases they cost more than a real race cars. We have guy competing in Forza RC, our esports tournament. We just finished our first year. We started in New York, and then it went to Le Mans. We had Porsche sponsor that series. It culminated at Le Mans. The racers flew to France, competed, and got to stand on the podium and spray champagne after the GT and LMP racers did there. It was the first time in history an esports team shared the podium with racers from the actual 24 Hours of Le Mans, which is a pretty cool moment. And then we had our last tournament at China Joy, wrapping up the esports series. Now PC gamers and console gamers are going to be able to compete and play multiplayer with cross play in Motorsport. It’s going to help Forza RC continue to be the leading esports platform in motorsport.

GamesBeat: How big is that as far as the player base?

Wendl: It’s huge. We get hundreds of thousands of participants. It boils down to some of the fastest racers in the world. We have hundreds of thousands of dollars in cash prizes. People have won cars, all kinds of things. It’s getting really big. Last year was the first time in history there were more people watching video games now than playing. We have full Mixer integration now, the streaming service, so that players can stream very easily and people can go watch these world-class racers compete.

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The 27 Best Instagram Accounts for Design Inspiration

Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, or lunch breaks.

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That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery — a social portfolio, if you will.

And as for the people seeking remarkable design work? Jackpot.

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But to help you narrow your search, we’ve done a bit of our own curation of the best Instagram accounts to follow for design inspiration. We’ve broken the list down by category: illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy — although, you might notice that some of the work below could fall onto more than one list. notice some of their work could fall into a number of different lists.

Check out how these artists are sharing their work with the world — we’re sure you’ll find them as inspiring as we do.

The 27 Best Instagram Accounts for Design

Click on a category below to jump to that section:

Illustration

1) Steve Harrington: @s_harrington

Steve Harrington is a Los Angeles-based designer who describes his own style as having a “psychedelic-pop aesthetic.” His Instagram is full of his brightly colored, playful illustrations, many of which he’s created for brands — most notably Nike, for which he’s designed sportswear, including shoes.

2) Rachel Ryle: @rachelryle

Rachel Ryle is an illustrator, an animator, and a storyteller — and she combines all three on her Instagram account. Most of her posts are beautiful, clever, and often super cute stop-motion videos like the one below. She told Mashable that each animation takes 15–20 hours from the beginning concept to final editing, on average. If you like her work, Instagram is the place to follow her: It’s her most dedicated channel for showcasing her work. 

 

Happy National Donut Day! I was thinking, wouldn’t it be nice to be one of “those people” who proudly post a picture of their six pack on Instagram? Let’s face it, donuts happen. So this is probably the closest I’ll ever get to achieving that dream. The good news is that with donuts we can all have a sweet six pack! Whether you’re a believer in this “hole-y” holiday or not, I hope you all enjoy this very special “fried-day”! Diet or not…donut hesitate, go treat yo’self! PS Of course today’s hidden emoji is this 👉🏻🍩👈🏻. See if you can spot it 😉 #ispyemojis #stopmotion #animation #art #drawing #illustration #instavideo #instavid #holiday #baking #doughnut #donut #pink #icing #sixpack #NationalDoughnutDay #NationalDonutDay #🍩

A post shared by Rachel Ryle (@rachelryle) on Jun 2, 2017 at 5:57am PDT

3) Mikey Burton: @mikeyburton

Mikey Burton, based out of Chicago, calls himself a “designy illustrator” — his way of saying he works part time in both. Burton has done work for clients like Converse, ESPN, Target, The New York Times, TIME Magazine, and Esquire. He’s been working on a lot of editorial pieces lately, which he posts proudly on his Instagram — along with other, often-whimsical illustrations both as sketches and as final, published projects.

 

Beer map I drew for @wsjoffduty Thank you @ufoundforest for the gig! Photo by @fmrphoto 🗺 🍻

A post shared by Mikey Burton (@mikeyburton) on Jan 3, 2017 at 5:57am PST

4) Jamel Saliba: @melsysillustrations

Jamel Saliba, a.k.a. Melsy, is equal parts artist and entrepreneur, having quit her job in her mid-twenties to become a successful, full-time fashion illustrator. Her sketches are beautifully done and cover themes like fashion, friendship, and love — all in the style of contemporary chic. Since her initial success on Etsy caught the eye of consumers and brands alike, Melsy’s done client work for Hallmark, T.J.Maxx, and Home Goods.

On Instagram, she posts a combination of illustrations added to her portfolio, as well as those celebrating events or holidays, like the illustration she posted for Halloween.

Graphic Design

5) Neil A. Stevens: @neil_a_stevens

Neil A. Stevens specializes in poster design, and he’s particularly good at creating sharp, dynamic pieces.  He’s created posters for many cities and countries around the globe, including a handful for the Tour de France. 

 

Out for a spin.

A post shared by Neil_A_Stevens (@neil_a_stevens) on Aug 3, 2017 at 12:20am PDT

6) Hey Studio: @heystuxdio

Hey Studio is made up of three designers: Ricardo Jorge, Veronica Fuerte, and Mikel Romero — and is one of Spain’s most popular graphic design studios. A lot of their work features stunning geometric shapes, which they post to their Instagram account in combination with pictures of their team during the creation process (and when they’re just fooling around).

Tip: Shuffle through the entire carousel of images in the post below to see the full dimension range of work.

 

Chromatics Lamp 💫 back to 2012 a collaboration with @entresuelo1a

A post shared by Hey (@heystudio) on Jul 13, 2017 at 11:32am PDT

7) Luke Choice: @velvetspectrum

Luke Choice is an Australian living in New York whose work covers graphic design, illustration, and typography. His style is very colorful and very unique — I especially love the 3D illustration work he does, some of which are crazy cool animations. Check out his Instagram feed to see his latest work, from his own personal projects to collaborations with brands like Nike. 

 

“Popping Pixels”

A post shared by Velvet Spectrum (@velvetspectrum) on Aug 30, 2017 at 6:43am PDT

Pop Art & Installation

8) Jessica Walsh: @jessicawalsh

I’m so inspired by Jessica Walsh, both as a designer and as an entrepreneur. She joined the design firm Sagmeister & Walsh, Inc. at age 23 — back when it was just Sagmeister, Inc. Two years later, the firm’s founder Stefan Sagmeister took her on as a partner when she was only 25, and the firm eventually became Sagmeister & Walsh. They’ve designed work for very high-profile clients, such as Levi’s and HBO.

Walsh’s Instagram account is a gorgeous display of her own work, the firm’s, and design inspiration from others. 

9) Daniel Aristizábal: @darias88

Colombian Digital Artist Daniel Aristizábal’s talent is transforming regular, everyday objects into surreal, colorful renditions that are full of character. His work is “saturated with science references, retro hues, strange imagery, bold geometric patterns, and a playful sense of the absurd,” reads his SkillShare bio.

Follow him on Instagram for a peek into how he sees the world, including the collaborations he’s worked on with clients like Toy Nail Polish and Refinery29.

10) Dschwen LLC: @dschwen

Dschwen LLC is a creative studio based in Minneapolis that employs collaborative designers throughout the United States. Their design projects are created mainly for brands — including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more.

They’ve won a plethora of awards, including a Design Gold at Cannes Creativity Festival for the second image below, “traffic cone in disguise,” which they created for Twitter and Niche. Their Instagram page is chock full of creative, surprising, and clever designs — including some sweet animations.

11) Leta Obierajski: @letasobierajski

Leta Obierajski is a New York-based art director and graphic designer with an eye for bright colors, angles, and curves. What I like about her Instagram account in particular is that she writes descriptive Instagram captions that give her followers a behind-the-scenes look at her thoughts and processes, making for an incredibly interesting read.

For example, in her caption for the image below, she describes her collaboration with a fellow designer on this installation for local restaurant Le Turtle:

Color Palettes

12) Design Seeds: @designseeds

The folks behind Design Seeds’ Instagram account do a wonderful job of showing their followers just how important color schemes are to beautiful design. They use Instagram to create color palettes inspired by images submitted to them on Instagram using the #SeedsColor hashtag. This is a fun way to share their passion for nature’s beauty while encouraging engagement. 

 

today’s inspiration image for { market hues } is by @rotblaugelb … thank you, Julia, for another wonderful #SeedsColor image share!

A post shared by Jessica Colaluca, Design Seeds (@designseeds) on Sep 8, 2017 at 10:15am PDT 

13) Canva: @Canva

As a design tool, it makes sense that Canva’s Instagram account would be centered around design. Not only do they post gorgeous photos and design work, but I especially love their color palette series, where they create color palettes based on photos, much like Design Seeds.

As an added bonus, they include the names and hex codes of each color and prompt their followers to punch the hex codes into their Canva color wheel to use them in their own designs.

Street Art

14) Jaime Rojo: @bkstreetart

Jaime Rojo isn’t a street artist; he’s a photographer of street art. One of his goals, which he articulates on his website, is to photograph new public art, street art, graffiti, and urban art as they’re created, not just in Brooklyn, but all over the world (thanks to a partnership with Urban Nation Berlin). He keeps an eye on developing trends and strives to lead a worldwide conversation about how these trends affect popular and art culture. His Instagram is a live collection of his photographs, in which he credits and tags the artist when known.

 

Daze. For your eyes only. @dazeworldnyc #daze #streetart #nyc #muralart #urbanart #manhattan

A post shared by Brooklyn Street Art (@bkstreetart) on Aug 31, 2017 at 6:07pm PDT  

15) Biafra Inc.: @biafrainc

Biafra Inc. is an anonymous Minneapolis-based street artist who creates his work via spray paint, screen printing, stencils, stickers, and posters. As he tells it, his work is often “a visual retelling of stories that are apart of his life.” As a self-proclaimed news junkie, he also incorporates socio-political themes in his work from time to time. His Instagram account is an inspirational showcase of his work in a variety of urban environments all over the Midwest. 

biafrainc-instagram-4.png

16) Fumeroism: @fumeroism

“My art is an extension of my character, bold and uninhibited, assertive and unorthodox.” That’s how anonymous street artist Fumeroism describes his colorful, expressive, contemporary street art. His designs are often caricatures of real subjects, like his portrait of fellow street artist Sebastien Waknine in Barcelona in the image below. Follow Fumeroism on Instagram for colorful, bold, and energetic street art in locations all over the world.  

17) Banksy: @banksy

Unsurprisingly, the famous British street artist Banksy often goes for long peiods of time without posting to his Instagram account. And yes, it is his official account — Banksy’s publicist Jo Brooks confirmed it in a tweet:

But when he does, it’s not something you’ll want to miss.

For example, in February 2015, after almost a year and a half of nothing new on Instagram, Banksy posted a caption-less photo to his Instagram account of a brand new, never-before-seen piece of street art that Paste Magazine theorized appeared to be “done over a door. The location has not been discovered or revealed as of yet.” Follow his account to scroll through some of his great work and to stay in the loop in case a new piece appears.

Photography

18) VuThéara Kham: @vutheara

When it comes to beautiful photography, there are a whole lot of Instagrammers to choose from. One of my favorites is Paris-based photographer VuThéara Kham, who actually started his career on Instagram and became quite popular in the Instagram community. Follow his Instagram account for gorgeously framed photos of Paris’ (and other European cities’, as per below) landscapes and people.

 

Zurich by night 👫💙 #@visitzurich #visitzurich

A post shared by VuTheara Kham (@vutheara) on Sep 10, 2017 at 3:22am PDT

19) Hiroaki Fukuda: @hirozzzz

Instagram is actually the basis of Hiroaki Fukuda’s photography career, which is why his posts on there are so darn good. Like Kham, Fukuda started as an Instagram hobbyist in Tokyo and ended up gaining a huge following.

When big brands caught wind of his talent and began hiring him for different projects, he became a full-time Instagrammer. Now, he travels all over the world taking photos for companies like Nike and Christian Dior. Side note: He told CNN in an interview that he likes when people comment on his photos … so comment away! 

 

Another one from the 🕷

A post shared by Hiroaki Fukuda (@hirozzzz) on Aug 6, 2017 at 7:01am PDT

20) Dirk Bakker: @macenzo

Although Dirk Bakker is an Amsterdam-based graphic designer, he likes to take photographs of art, design, and architecture — and post it to his Instagram account. He has a keen eye for taking something “normal” — like cranes or a staircase — and transforming it into a stunning image with a great sense of depth. He’s especially talented at capturing repetitive patterns like lines, geometric shapes, forms, and colors, making for striking images with strong visual impacts.

 

Summer Balconies . #Brussels #SeeMyCity #Architecture #Minimal

A post shared by Dirk Bakker (@macenzo) on Jun 27, 2017 at 4:11am PDT

21) Max Wanger: @maxwanger

Max Wanger is a Los Angeles-based photographer who specializes in portraits, including wedding photos. His Instagram posts are a combination of his personal photography and the work he’s done for clients. What I love about his photos is that they have a romantic, personal touch, and often make beautiful use of negative space.

 

hope these cheer up those who need cheering.

A post shared by max wanger (@maxwanger) on Sep 10, 2017 at 5:25pm PDT

Typography

22) Erik Marinovich: @erikmarinovich

Erik Marinovich is a lettering artist and designer and an entrepreneur. In addition to drawing letters, logos, and type for big brands like Nike, Target, Google, Facebook, Sonos, and Sharpie, Marinovich has also co-founded Friends of Type, a collaborative blog and shop, and Title Case, a creative work space that runs workshops and lectures. His Instagram account is a great showcase of his impressive lettering work, from branded design work to impressively cool doodles.

23) Ahda: @misterdoodle

Ahda, the man behind the Mister Doodle pseudonym, is a hand letterer who’s done design work for big brands like Element Skateboards, The Sunday Times U.K., Citizen Apparel, and more. His specialty is incorporating his beautiful, curvy hand lettering into shapes and illustrations. Check out his Instagram for photographs of his lettering work, including t-shirt designs and creative showcases of his projects alongside relevant props.

24) Cyril Vouilloz: @rylsee

Cyril Vouilloz, a.k.a. Rylsee, is a Berlin-based designer with a fun and experimental take on typography. His unique hand-drawn lettering work plays with lines and dimensions — and what makes his Instagram posts so cool is that many of them show his fingers “interacting” with his illustrations, enhancing the optical illusions in a way that’ll blow your mind a little bit. Browse through his crazy cool work on Instagram, and follow him to see what original artwork and distortions he comes up with next.

25) Arabic Typography: @arabictypography

Beautiful typography doesn’t just mean Latin letters. In fact, some of the most beautiful typography in the world comes from Arabic script. There are many features that make Arabic lettering so aesthetic: It’s written from right to left, it can include accents and dots or lines, and its letters can vary in shape depending on their position in a word.

The Arabic Typography Instagram account, run by Egypt-based Noha Zayed, is a collection of beautiful Arabic typography — from signage to street art to tattoos — that’s crowdsourced from all over the world.

 

Found by @azaharaem in #Morocco. #foundkhtt

A post shared by #foundkhtt (@arabictypography) on Jul 31, 2017 at 2:45am PDT

Calligraphy

26) Seb Lester: @seblester

Artist and Designer Seb Lester is one of the most famous calligraphy artists on Instagram, with over one million followers (as of this posting). The vast majority of his posts are actually videos — and for good reason.

“So much of calligraphy is about movement and rhythm, and a short video can capture the beauty and the magic of calligraphy in a very Internet-friendly format,” he told The New Yorker. “Recurring words in people’s comments are ‘mesmerizing,’ ‘hypnotic,’ and ‘satisfying.’ For reasons I don’t fully understand, people clearly enjoy watching the process of something perceived as ‘perfect’ being made from start to finish.”

27) Lindsay Oshida: @lindsayoshida

Lindsay Oshida is a Los Angeles-based graphic designer who posts beautiful calligraphy work to her Instagram account. She gained a lot of attention on Instagram for her “Game of Thrones” quotes, which she posted once per day during the ten days leading up to the 2015 season premiere.

For example, she did her piece “Kill the crows” (the image below) in black letter with walnut ink, according to The New Yorker, and the black crows were sketched using a crow-quill nib — “a calligrapher in-joke.” She’s since posted quotes both from “Game of Thrones” and other popular TV shows, and claims other calligraphers have followed her lead.

We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!

Ford Fiesta axed in the US, Australian prospects still unclear

American fans of the Ford Fiesta will have to keep their current-generation vehicles, as the company’s North American arm has announced that the US won’t be getting any versions of its little hatchback – not even the hot ST model.

خرید ردیاب خودرو

Speaking with CarBuzz at the Frankfurt motor show, Leo Roeks, Ford Performance of Europe director, said low demand in the US is to blame for the Fiesta’s demise.

قیمت ردیاب خودرو

“It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level (the ST), and a niche one at that,” he said.

Powered by a new 1.5-litre three-cylinder Ecoboost turbo, the new-generation Fiesta ST (pictured) punches out a meaty 147kW of power and 290Nm of torque. Ford claims its little hot hatch can sprint from 0-100km/h in 6.7 seconds, and it also features cylinder deactivation which should see fuel use drop to around 5.2L/100km.

Meanwhile, the Australian future of the Fiesta range is also under a cloud of doubt, with the local arm still to confirm whether it will offer any version of the light hatch here.

Earlier this year, Graeme Whickman, CEO of Ford Australia, hinted to CarAdvice that slowing sales of light vehicles locally could see the Fiesta dropped from the line-up, though he wouldn’t confirm either way.

For now, the statement remains the same, with Damion Smy, product communications manager for the Blue Oval’s local division, telling CarAdvice that no decision has been made yet,

“We have no announcements on Fiesta at this stage, and will make announcements in due course,” he said.

Do you want to see the new Ford Fiesta offered locally?

MORE: 2017 Ford Fiesta ST revealed
MORE: Ford Fiesta’s Australian future unclear, Focus cloudy too

Mobile payments company iZettle raises $36 million in debt for R&D into AI, machine learning, and more


European mobile payments processor iZettle has raised a €30 million ($36 million) debt round to fund a host of research and development (R&D) initiatives covering areas including machine learning and artificial intelligence.

The latest financing, which arrives via the E.U.’s European Investment Bank (EIB), comes just nine months after the Swedish startup raised $63 million in funding, which constituted a mix of debt and equity. The company has some big-name backers already too, including Intel’s investment arm Intel Capital, American Express, and Mastercard.

قیمت ردیاب خودرو

“It’s the type of offer [EIB funding] you can’t refuse, and it will allow us to further accelerate our growth and continue to level the playing field for small businesses, giving them access to tools to take on the big corporations,” noted iZettle CEO and cofounder Jacob de Geer.

The story so far

Founded out of Sweden in 2010, iZettle is similar to Square, insofar as it targets small to medium-sized businesses with hardware and software that makes it easier to accept card payments from customers through mobile devices.

Above: iZettle

Image Credit: iZettle

iZettle has so far mainly been focused on Europe, including Scandinavia, Germany, Spain, and the U.K., but it has also expanded into Latin America via Brazil and Mexico. While iZettle recently intimated that it has no intentions to encroach on Square’s home turf in the U.S., Square recently launched its service in the U.K., with plans to roll out in further European markets in the future.
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